"I would put it this way: A pressure player [GAME 7 player] is a person who has played in pressure games and who has come through, and it becomes part of your mentality. It gets down to being able to sustain and maintain what you have been doing, with not allowing the emotion of the moment to sidetrack you. That’s what it comes down to." -Larry Siegfried, never lost a Game 7 as a member of the Boston Celtics
The name, GAME 7, originates from the final game of a best-of-seven playoff series.
GAME 7 is an apparel and sporting equipment brand for those who take great pride in performing under the most pressure-packed situations: when courage is paramount, true toughness is required, and RESPECT IS EARNED.
GAME 7 is about being someone that can be depended on, especially in the most adverse situations, in the ultimate arena for competition.